I'm going to ruffle a few feathers here, but whatever. I don't really care.
So here goes:
Step 1: Make an incredibly useful, OP hero free to a large portion of the player base.
Step 2: Make him farmable in the slowest possible location with the most expensive refresh costs.
Step 3: Everyone complains because he is OP.
Step 4: Nerf him in the smallest way possible so people don't request refunds.
Step 5: Show all players in Arena everyone's squad's.
So now if you don't have Poe there will be a massive target on your back. You will be attacked more than any other Poe user because of this. You will drop in ranks at lightspeed. There is no counter to Poe right now. With the scales massively tipped in the favour of Glass Cannons and high DPS heroes you simply will not win if RNG doesn't go your way.
The only way to not drop ranks is to get your own Poe, and to star him fast. That will be the only chance you have of defending yourself in Arena. This will mean that 99% of all players will be running Poe. Then you need to have the strongest Poe around. The longer you wait the lower you drop. Less rewards,less crystals given to you. But you need more crystals to star Poe.
So you buy more crystals.
I'm not saying that this technique is a bad way to make money, because it is a very good way. It's genius. I never would have thought of that.
But what you've done is created an incredibly boring game. Cookie cutter teams are already rampant in Arena and now it is only going to get worse.
If anyone isn't using Poe they will get very bored of Arena very quickly.
The days of Poe are upon us.
My name is cosmicturtle333, aka CT-333, aka Threes.