Many guilds now employ "Territory Battle Generals", or something similar, to manage TBs in addition to Officers due to the time investment TB requires. With the new in-game features for managing TBs being presumably only for Officers, the full burden of TB falls back onto Officers. I think adding a few more Officer spots to guilds, or perhaps a "TB" spot that grants access to in-game TB features, would heavily benefit highly active guilds that monitor TBs carefully.
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Comms officer that could make direct inquires to specific players would be cool.
New TW would be cool if you could give a special banner to key players - Captains - bonus on defense for even fielding the banner - extra points on offense for taking the team down.
Out of 50 people - Guild Leader - 2 staff officers, quarter master, comms, would be a decent 10%. Captain/Hero rolls on TW should be a reward - just holding it should give something - a kind of way to thank a good guildy, if you will.