I would consider myself a decent spender in the game because I love it and I like to support it. Currently the thrawn event requires the phoenix squad. I have been farming them for the event and currently have a 7* chopper and zeb, and 5* for the rest. I would love to get a bundle to boost the farming rate of especially Kanan; not to mention the ships. But the only offer is a 110 euro bundle for 55 shards of everyone. Since I am at 7 star with 2 of the toons already, it makes no sense to get this pack (not to mention it has an outrageous price for what is included). I know before they had packs for the individual characters, which I would be more than happy to shell out 20 euros for. But with the phoenix squad and their ships, you have to spend crazy money and get more things you don't need or want. They do it for the CLS hero's journey, why not for Thrawn?
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Not sure it will change, I'm sur ethey have their reasons
Three reasons.
1) Money
2) Money
3) Money
From most business standpoints, if you dont offer a product, you will make less money....
There is a reason auto dealers dont offer a single package, it widens the net.
There is a common sentiment on the forum that in many cases people would spend more for smaller bits of a bigger packages they can't afford/won't spend on.