I personally dislike it completely! The exchange rate sucks, the characters are usually quite common, and the refresh is unnecessary... opening up the entire pool of characters on a 5:1 exchange rate would be more than fair.
That is my opinion, but it seems quite common that people think lowly of it in general.
What i dislike about the Shard Shop is the lack of a refresh button, or the ability to chose any character shard you want. This would entice more people to utilize the Shard Shop. Another complaint of mine is the increased cost of General Grievous shards, yet I understand that changing that at this point would create a big uproar from people already invested in obtaining his shards.
These are my two cents.
What do I mean by flexibility? Turning in shards of unwanted characters (ewok scout, chewie, etc) to buy the shards we actually want should be the real way for this to be played, including turning in excess shards. No, it's not a main way to farm, nor should it be, but we would be getting full value from the packs/characters/shards we get and the unquenchable thirst of EA's love for money would also be satisfied.
How so? Well when you buy packs, you'll know that you'll get something out of every single one. That sounds pretty great to me, it guarantees a positive customer experience when they know there's no losing upon purchase. However, it's currently being run like roulette, assuming people will gamble and get shards to get to 7* and hoping they get shards for their already 7*, which, the second part is 100% counter intuitive.
Thing is: the rest could totally stay the same. The exchange rates, the non-manual resets, the limited number of available shard options during each open period, everything.
Viewing the bloated nature of our collections isn't endearing and doesn't make for an enjoyable gameplay experience. The happier people are, the more likely they are to spend money (eg. Vegas/casinos giving away drinks), it's simply a bad business model at this point. Buying packs and saying "great. X amount more Lobot shards. He doesn't go with my team..." isn't a feeling people want to duplicate.
If however: "lobot! Blech. Oh well, at least this puts me closer to grievous" the hope of a goal still remains and remains incentive to keep buying packs. Hopefully they see the wisdom in changing it and making it a functioning instead of a background part of the game.
I also ignore Grievous, because he's a bonus for people WAY above my contribution rate. I don't whine about this obvious fact.
TLDR: it sucks as bad as EA's customer support.
When there was the "bug" and 2 shards cost 150 shard currency, it was almost usable. Of course that was nerfed asap. Every other shop in the game is 5 shards for 400 currency. This one is 750 currency for 5 shards, or 150 per shard versus 80 per shard elsewhere. This is on top of only getting 15 currency credit for a shard.
I will never buy a shards here until either an excess shard is increased in value, or the cost/shard is 80 currency.
Feedback: They can just make all shard convert able and as for 7star toon exceed shard convert for double shard point at least people feel rewarded by having 7s, and other addition such, daily task(shard), first 10 shard trade got triple shard point per day, convert to cantina/arena token etc.
Shard Shop isn't even a necessary function for the game! Its a nice bonus they added. IMHO
Accept the challenge to unlock new Hard or Cantina Battles. Beat them and earn shards. Farm hard for something you CANT beat or cant afford to pay w/ real money...
EDIT: I would joyfully welcome a better ratio. But I don't expect it and I won't be mad if there is none.
unless u really can get free shards in store for characters u already own 7* and put those extra shards to exchange but still....
Far than enough to exchange with this little luck....
This rate is just like saying, if you not using cash for this game, than you better wait another century for the thing that you need ? agree ?
Free game is good but if too focus on cash item, will cause the server not balance enough within players.