Why is everything coming a surprise until only days before?

Hello All,

Just like the title says, why is everything coming a surprise until only days before? I think it would be a good idea to tell people whats in development in the future. The last minute surprises are now too often, and I think becoming irritating. A surprise can be nice, but after a while you feel like it's a bombardment of things coming at you. Please let me know what everyone else thinks about this.
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