Have you ever heard of the tragedy of Darth Plagueis the Wise? Everyone is afraid to loose their power, nobody wants to give up guild leader or officer spots, because lets face it, those roles are held by people who are active. Everyone wants a guild merger to get Traya, but nobody wants to cut half a roster of dead weight and move to another guild so they can form an even more powerful guild. The way I would do it, is have the lower half go to one guild the upper half go to another, that way there are 2 guilds still, an alliance, and each can grow at their own pace. Dedicated players can get Traya, and the casual do whatever they want.