I was just thinking, for all the times some green player brags about being number one in the rankings of their level 25-30 PvP shard's ranking, they almost always type #1 in their post. Imagine how many notifications that poor person with the username 1 must get. And not one of them specifically addressed to them.
"Mockery: Oh, Master, I love you, but I hate all you stand for! But I think we should go press our slimy, mucus-covered lips together in the cargo hold!"