Want to rethink about how to build the best teams?
Want more hours of gametime per day? (And more chances for rewards?)
Devs want more chances for users to buy crystals?
Devs want to make this happen with the highest return-on-time factor? (that involves the least possible resource drain from the developer front with the highest improvement on game experience...)
Make a parallel version of Arena (with slightly different rules), in addition to the existing one.
Say you could use six players instead of five, which would they be? What if there were two Leaders (like Challenges or LD/DS). How does that change the equation?
Two parallel 'leagues' will increase gametime, (and crystal rewards) and will involve minimal effort by the devs.
You can get more creative with the alternatives, too. What if the parallel league is just 3-players? Who are the best three?
What if it stays at five, but they all have to be the same sub-group (First Order, Resistance, Droid, Sith, Jedi, Rebel)?
That would motivate people to expand and strengthen their collection.
What if you do an "everyone-fixed-at-100-base-speed" version? Whoa. Back to tank and healer world?
Super crazy idea: What if the second league changed rules every couple months! (but state upfront that every  days the rules would change and - even better: state the next
rules upfront so that people get excited and start prepping.
Thought of the day! @EA_Jesse @CG_JohnSalera @Qeltar @WhipiT @Preemo_Magin @Pilot