EA COO say

"Then we made a deliberate attempt to say, ‘Fine, how do we go forward here?’ And the mantra that we came up with was this concept of player-first. To this day, in fact this morning, in meetings, questions are always asked–what do we need to do here? When do we ship that? What type of experience does this need to be?–somebody will say, but is that player-first?"

My English is horrible, Player is synonymous to wallet?

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