I am fairly new to game. What items should I concentrate on to strengthen characters and in what order? Leveling up the gear? Getting the character to 7*? Increasing power levels?
Focus on gear first because it's easier and has a quicker impact - once your gears up to level 4 focus on stars for awhile to balance out... Works well for me
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Gear
Ability mats (due to rarity)
Shards
Hero leveling
Table progression
Guild: Fear The Boot