When I review my guild statistics, most are self-explanatory, i.e., guild donations (lifetime), arena power, guild tokens (lifetime - I assume this is how many tokens a player has received from raids and the dailies). What is Rank? I others that are higher than I but I'm at a higher level 85, made more donations, higher arena, etc.
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Probably ally code or something arbitary like that.
PS: Please no accusations of Necroing, I found this post and posted, others can too and we are all looking for our answer, if people are still posting its an active thread . . . just a SLOW one lol.
However, regarding rank, it is simply leader officer and member that applies there.
Now , if you are an officer, (leaders have no way to alter the ra k of a player at all by the way) then you and other officers are ranked under the leader and above members.
If new officers are made, or old ones demoted and new promoted, that will alter the listing rank of the officer pool, completely on its own, there is no way to alter the sorting rank for any of the ranks.