If a console FPS releases 2 new single player levels, is that new content? Yes. Level 80 includes 10 new single player levels across 3 tables of play. New FREE content. People seriously need to stop complaining about game improvements.
You thought they produced this game because they like entertaining people? Be thankful the cash grabs are obvious, because they can be avoided if you choose. Business is business.
These people are good friends of yours? What do you care? Be happy. You are winning. Let the Flounders flounder. If they make no investment, they get what they are given and like it or lump it.