This is how you appeal to new and old customers at the same time

DropItLikeItHoth

This game edition of BF2 is everything you are trying to do with the HyperDrive bundle, but done right! This is an EA game as well so we know where the issue is. CG you might want to look at how you entice new players and reward your old ones. This game edition is a perfect example of doing things the right way. Plus the price of this game and the content you receive would only buy enough to add a SINGLE PIECE of gear to a character in SWGOH. Take notes. https://www.reddit.com/r/StarWarsBattlefront/comments/e60flb/community_transmission_celebration_edition_the/

Gair

The real problem CG has is the same problem BF2 had that the EA CEO stated was the collective problem. They tested the customers tolerance levels until it broke. Loot boxes was the icing on the cake.

The problem with CG is that there is no cake and it is all icing! It makes me want to find a new product of milk to wash it all away.