I like the 36 hours more, because you have more time to play and plan ahead.
For example:
You can do the fights first and have enough time that everyone can fight.
After that period you can set all troops into the correct territories.
Personally I would love the addition to let us choose ingame, what time frame we wanna play!
So you can have a guild that is doing 24 hours and another guild is doing 36 hours. Maybe expand upon this idea? Doing longer / shorter TB's if possible.
The calender rotation will still be the same.
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