Everytime players level, gear up toons, "game company" create a meta setup.
This makes everyone reasses their toons and adjust.
Before you know it, the "game company" pushes an uodate which changes the meta.
Now you either grind and pay/buy to create the new meta.
The cycle continues.
Oh dear "game company" I bow to thee for this master plan. How many MBAs and financial consultants are burning the midnight oil to come with new techniques to milk the $s.
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I am going to use this
That's great!
^^ Must have never played HoDA.