I've noticed that there is no real way to update your guild without continuously repeating yourself in the chat. I think a "Message of the Day" that the leader and officers can change would make things much easier. You could post things like the next guild activity coming up or plans for the next raid. Any word on something like this happening in a future update?
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If you go to Guilds >> Manage; it should be located right under the guild symbol
Yes, but that is a public message that people see when they view your guild information. Though not sure it is currently visible anywhere except when trying to join a guild.
That is the guild description, so it wouldn't make sense to put announcements there. Also, I don't think that officers can edit that.