Same here. Can't see the event even after a reboot, yet I got all the typical pop-ups including one for a new pack for Leia and Ahsoka. The pack is showing up but the event isn't.
Typical EA fail...nothing but hype. If they keep this up, this is going to become just another unused app...get your **** together EA...I've got 7 female toons at lvl 73+ geared at lvl 7-8 and NOTHING...
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No cause for alarm yet, afaic.