Ok, maybe this is a new perspective. I'm in my mid-40's and run a large manufacturing company and have been a Star Wars fan since the day I saw the first movie. My son introduced me to this game, started playing and have enjoyed "Star Wars Galaxy of Heroes" over the past few months.
I've spent a lot of money on it, which is ok. I don't get a lot of time to play things like this so having the option to spend money to move ahead was appealing to me. At least for me, my bottom-line is, if I'm getting enjoyment out of something I don't mind paying for it. There lies the problem, enjoyment. This game has become such a grind, it feels like you have to play for hours just to get to a point where you can scrap together 5 - 10 minutes of fun.
With this last patch it has just gotten worse, and the game has become a tedious chore, like I need more of that in my life. It's a shame that a game with this much potential has seemingly turned into a blatant money grab at the expense of overall game-play enjoyment. Like I said, I don't mind spending money on something that's fun, but it has become harder and harder to find that fun within this game.
However, and infinitely more important, is the fact that many EA customers feel like that are being taken advantage of or to be more blunt... Feel like they are being screwed over. Personally, I don't have an ax to grind with EA, however, I hope EA, at least, listens to it's customers and weighs the balance between maximizing short-term profit and customer satisfaction. Unfortunately, we see many companies these days taking the "Drug-Dealer" approach... Put out something people enjoy in an attempt to get them hooked, then once you have'em, turn the screws and squeeze every last penny out of them. It's a recipe for short-term success, but ultimately hurts the brand name long-term and all but eliminates the possibility of creating customer loyalty.
I know this is way to deep for a discussion about a mobile-app game, but maybe it's something to think about.
Game deleted...Golf Clubs re-gripped...Spring around the corner... All is good!